Xi Shi known to the United States. Xi Shi Shi east East, and that Xi Shi was pretty dramatic, because Xi Shi occasional heartache at the frowning mouth Organisation, Mr Tung was also learn Xi Shi frowning mouth with WHO. Tung Shih this is not the United States, plus the ugly forms Zuozuo, passersby found that Chou Baguai.
In recent years, to ultra-Form an increasingly competitive, ultra-owners are assessed to be competitive pressure on suppliers, various fees assessed to allow an endless stream of suppliers and products to increasingly narrow profit margins, some even to unprofitable state. Due to competitive pressures and a breakthrough ideas, many of the original to the ultra-mainstream products for manufacturers, vendors, brands are so spontaneously to the Focus of care and cosmetics store systems product development, production, marketing, business formed An unprecedented store systems product development, operating heat. Monopoly cosmetics from the face of raging fever, which is a strategic breakthrough of the Blue Ocean, or the despair of a life-saving straw »
I have a three-lane access to super-brand product vendors s, s to see the super-products business, books, and the operating system monopoly, "Le-US" brand, the siege Bazhai, Fengshengshuiqi was also beginning The store's operating system. Mr. S brand has a "treasure XX" in Hong Kong, a note of a British company for a brand, known as the United States and Britain branded products. Product packaging design complete modelled brand name "Dan Shu skin" style and design. From EMKT.com.cn in marketing companies on the S model development to empower the agent. Direct from authorized dealers throughout the developed and developing lower-level agents set up shops or counters. S company to give the agents a higher profit and agents to sell before the individual counselling and guidance. Agents only comply with the style of decoration products cash spot. "Treasure certain" to store, a special counter to the emerging ultra-large-scale, commercial Street set up, store magnificent, Meilunmeihuan, product range, high-end cosmetics Shashi Paitou. But most of Menkeluoque sell Yinianbanzai, Ding Buzhu high rent is not closed down, is waiting for Shilaiyunzhuan Kuaosicheng.
Another day in the four-brand production and sales enterprises M, see "Guerlain Girl", "Park Levin" boutique development in full swing, and the creation of a good idea to store system products. Has a "X thinking Tong" brand name, the crown for the Japanese company's brand, in the light of Lancome LOOG a logo design, developed dozens of varieties, with retail prices of 40 to 60 yuan Sanzhe Sizhe agents to the terminal to Monopoly To. The results after six months of investment expansion, agents and bring in only a few, but it is an Nahuo's own cosmetics shop sales, sales are very limited scale. The Director of relatives and friends had to launch their own business. Relatives and friends who are mostly wage earners. A sales agent with experience, without the financial resources to fund expansion. Initially the factory also set an initial point credit, is able slightest sales. M companies already limited financial resources, how to support sales after the first play of the mode of operation. Finally, the so-called agents of the implementation of Bahrain after a loan-to-way, so chickens for bird-dog walk bulk.
S and M stores products that can sell products than to higher prices of super and ultra do not have to pay various expenses, so that more can earn higher profits. In their view the so-called boutique system packaging products is higher grades, and it costs more input.
On the surface Shop products to the public than to ultra-high-priced products, to reduce the super-exploited, can produce higher returns. However, deep analysis, pricing, product demand means high. From the quality of effectiveness, the domestic medium and small enterprises to the mass production of this product is a super-strong-free customs clearance and muddle through composition, and to a better quality of the crowd, go How could they stand up to the left pick the right tick . They try disposable. No repeat customers, there will be no longer continued operating, S enterprises, "X-Po", "x Reith Church" has had to close down.
S company has the engineering and technical personnel, three are engaged in are ultra-prescription products, design, test engineers, there is no specific to a particular crowd, the specific characteristics of the skin formula designed the experience and ability in special research can be said that professional Extremely limited. M more substantial companies, only one or two part-time Formula amateur engineers as product formulations development, these are all part-time engineers are engaged in the ultra-day of products. No specific detail, and outstanding quality, how can consumers be convinced, just one of the Jinyuqiwai traders Xu, muddle through the products, Yan You go back to customers, a brand trust »
Shop the consumer than the target object to the ultra-even narrower perspective. Consumer target groups targeting stores, of life, values concept, the purchase of psychological, purchase, purchase and study habits are extensive, to lack of depth of the ultra-day consumption has moved to different targets of the different characteristics of the product marketing organization, but also A more accurate grasp of the study, and the development of the strategy and accurate way to be efficient sales. Effectiveness in the use of objects, specifically refers to sexual and gender than the use of the public, should be more obvious. In addition store sales process, the lack of free movement of people and objects at will buy this brand management need. In talent, experience, management no circumstances, should be as "home Lok United States", "Shu skin Dan" and other brands as customers to patronize, able to create a large revenue, is clearly difficult to avoid the wishful thinking of.
Shop product development system is not simple packaging change, but a system replacement. No system of organization and financing, can only be Dongshixiaopin, such as type S, M do not know the so-called die. For those who plan to enter into the system or the development of enterprises, calmly thinking: you are not prepared enough » ~